TTM 2026 — The Largest Uttar Pradesh Travel Trade Show
A premier travel trade exhibition bringing together the industry under one roof — Work Together, Grow Together.
TTAUP Travel Mart 2026
"Work Together, Grow Together"
Dates
5th October 2026
Venue
Hotel Taj Palace, Vibhuti Khand, Lucknow
A premier travel trade exhibition
TTM is a premier travel trade exhibition designed to bring together leading professionals, decision-makers, innovators, buyers, and sellers from across the travel, tourism, hospitality, and allied industries.
The event provides a dynamic platform for
- Business networking
- Knowledge exchange
- Brand promotion
- Market expansion
- Meaningful business development
TTM brings together industry leaders and emerging businesses under one roof, creating opportunities to discover new products, explore innovative solutions, understand evolving market trends, and build valuable professional relationships.
The event covers
- Technology and destination products
- Hospitality
- Aviation
- Cruises
- Tourism boards
- Online Travel Agencies (OTAs)
- Destination Management Companies (DMCs)
- Corporate travel
- Specialised travel services
A Platform Designed for Business
TTM provides exhibitors with direct access to a highly relevant audience of genuine travel professionals and potential buyers. Participating brands can:
- 01Showcase products and services to a targeted industry audience.
- 02Generate qualified business leads and sales opportunities.
- 03Strengthen brand recognition and market presence.
- 04Engage directly with key decision-makers and industry influencers.
- 05Establish new business relationships and partnerships.
- 06Strengthen existing industry associations.
- 07Discover emerging trends, technologies, and market opportunities.
- 08Explore new markets and expand business networks.
Networking sessions and social engagements are designed to create relationships that extend beyond the event and encourage long-term collaborations and commercial partnerships.
Benefits of Exhibiting at TTM 2026
Direct Industry Engagement
Connect personally with relevant travel professionals, decision-makers, buyers, and business partners.
Targeted Lead Generation
Engage with a focused audience and generate high-quality leads with genuine business potential.
Product & Brand Showcase
Present your latest products, services, destinations, technologies, and innovations to a relevant trade audience.
Business Networking
Build meaningful connections with travel professionals, industry experts, potential clients, and strategic partners.
Knowledge Exchange
Gain valuable insights into industry developments, consumer trends, emerging markets, and evolving business practices.
Enhanced Brand Visibility
Position your brand prominently in front of an engaged and relevant travel trade audience.
Why Exhibit With Us?
Targeted Exposure
Reach a focused audience comprising travel professionals, key decision-makers, influencers, buyers, and industry stakeholders.
Showcase Innovations
Use TTM as a platform to introduce new products, services, destinations, technologies, and innovative solutions to the market.
Sales & Business Opportunities
Engage directly with industry-specific visitors, schedule business appointments, generate qualified leads, and explore opportunities for on-the-spot business conversion.
Networking Opportunities
Connect with industry peers, experts, potential clients, and strategic partners while exchanging ideas and exploring new business opportunities.
Marketing Impact
Benefit from inclusion in exhibitor listings and promotional initiatives across event communications, digital platforms, press outreach, and event-related marketing.
Brand Visibility
Strengthen your brand presence among an engaged and highly relevant audience while communicating your expertise, products, and market proposition.
Competitive Advantage
Gain an opportunity to benchmark your offerings against competitors, understand market positioning, identify your unique strengths, and discover areas for improvement.
Who Should Exhibit?
Your Brand Amplification
TTM offers participating brands multiple opportunities to extend their visibility beyond the exhibition floor through a focused promotional ecosystem.
Targeted Email Campaigns
Promote your brand, products, and participation through targeted email campaigns to the TTM database.
Digital Visibility & Lead Generation
Enhance your online presence and generate business leads through high-traffic event web pages and digital platforms.
Industry Outreach
Connect with key inbound and outbound travel operators and relevant industry professionals.
Social Media Promotion
Benefit from engaging, high-quality content designed to create awareness and interaction across social media platforms.
Media Partnerships
Gain additional exposure through selected media tie-ups and promotional collaborations.
SMS & WhatsApp Promotions
Extend your reach through targeted SMS and WhatsApp promotional campaigns.
Branding, Sponsorship & Advertising Opportunities
Destination Partner
₹8,00,000
Exclusive branding for tourism boards and country destinations, including digital and premium on-site visibility.
Welcome Cocktail Sponsor
₹4,50,000
Exclusive sponsorship of the Welcome Cocktail on 04 October 2026, including digital and stage/bar-area branding and sponsor acknowledgement.
Grand Gala Cocktail Sponsor
₹7,50,000
Exclusive sponsorship of the Grand Gala Cocktail with live entertainment on 05 October 2026, including premium digital, stage and bar-area branding and sponsor acknowledgement.
GST @ 18% is additional.
For sponsorship enquiries, please contact the TTM Events team.
TTM Exhibiting Cost & Booth Packages
Choose the booth package that fits your brand — all packages include a pre-designed booth setup.
Booth Package
36 SQ. FT.
6 × 6 ft
₹85,000 + GST
- Approx. 36 sq. ft. with a branding setup.
- Side or backdrop approx. 4 × 4 sq. ft. & fascia display.
- Table-top setup with 2 Host & 2 Visitor chairs.
Booth Package
96 SQ. FT.
8 × 12 ft
₹1,90,000 + GST
- Approx. 120 sq. ft. with a branding setup as stated in the brochure's package description.
- Side or backdrop approx. 8 × 6 sq. ft. & 12 × 6 fascia display.
- Table-top setup with 2 Host & 4 Visitor chairs & round table.
Booth Package
160 SQ. FT.
16 × 10 ft
₹2,50,000 + GST
- 160 sq. ft. with a branding setup.
- Side or backdrop approx. 16 × 6 sq. ft. & 10 × 6 fascia display.
- Table-top setup with 3 Host & 6 Visitor chairs & 2 round tables.
Booth Package
320 SQ. FT.
16 × 20 ft
₹3,50,000 + GST
- Approx. 320 sq. ft. with a branding setup.
- Side or backdrop approx. 6 × 16 & 6 × 20 sq. ft. & fascia display.
- Table-top setup with 4 Host & 9 Visitor chairs & 2 round tables.
- Priority manual space for product presentation at the main stage.
Booth Size Information & Notes
- Pricing / stall availability is subject to change without notice.
- Cost includes pre-designed booth setup as applicable.
- Stall packages include pre-designed booth setup & creative provided by the sellers.
- Plus Stalls are strategically positioned and are expected to offer enhanced branding visibility and higher visitor footfall.
- Customised / Tailor-Made Booths: Minimum area of 160 sq. ft.
- Additional brand representation will be subject to applicable supplementary charges.
Package Deliverables
Benefits available to exhibiting packages, as associated in the brochure.
Payment Terms
Payment Schedule
- 25% non-refundable advance payment is required to confirm participation.
- Remaining 75% balance is payable by 10 September 2026.
- Delayed payments may result in cancellation of participation without refund.
- Payments must be made in favour of Travel Trade Association of Uttar Pradesh through the authorised payment methods specified in the invoice.
- A proforma invoice will be issued at the time of booking.
- Final tax invoice will be issued after receipt of full payment.
- GST and any other applicable taxes will be charged in accordance with prevailing laws.
Early Bird Discount
20% on Total Exhibiting Booth Cost
On bookings against a 25% deposit paid on or before 26 August 2026.
- After the Early Bird deadline, all bookings and promotional offers will be governed by the revised pricing structures and timelines announced by the organisers.
- Each new promotional offer supersedes the previous offer, and applicable discounts may progressively reduce as the event date approaches.
- Any request for a booth or zone change after confirmation will be subject to the rates applicable at the time of modification.
Bank Details
- Account Name
- TRAVEL TRADE ASSOCIATION OF UTTAR PRADESH
- UBI Account No.
- 535101010036521
- IFC Code
- UBIN0553514
- Bank Address
- Prag Narayan Road, Lucknow - 226001
Creative & Video Submission Deadlines
Booth Creatives
25 September 2026
Please send all booth creatives to the TTM Team by 25 September 2026 in CDR format (CorelDRAW Version 16 to 23).
LED Display Videos
30 September 2026
Please send all videos for LED display by 30 September 2026 via WeTransfer to the email address provided by the TTM team.
Participation, Terms & Conditions
Please review the terms governing participation, booth allocation and conduct at TTM 2026.